WE ROCKED THE BIG APPLE: WeeDo CELEBRATES THE AW 27 COLLECTION AT NEW YORK FASHION WEEK

Photo: ALEX CALLEJO @ac_photography_chicago

New York, September 2026 – What a performance! WeeDo funwear rocked New York Fashion Week and, with an extraordinary rooftop show in the heart of Manhattan, proved that children’s fashion can do one thing above all else: inspire people. Despite the rainy weather, every single guest showed up and celebrated the new AW27 collection together with umbrellas in hand. Against a spectacular skyscraper backdrop, the rooftop runway transformed into a stage full of color, imagination, and pure joie de vivre.

Eight new snowsuit designs, eight mini-models and plenty of goosebump moments The show focused on eight brand-new, creative snowsuit designs that combined the unmistakable WeeDo spirit with highly functional details and imaginative characters. The winter looks were presented by eight fantastic children who conquered the runway with energy, confidence, and loads of fun.

The little models were undoubtedly the stars of the day. With bright faces, cheeky poses, and their infectious enthusiasm, they brought a smile to the audience's faces—and made them completely forget the rainy weather for a moment. Happy people, beaming eyes, and plenty of WeeDo funwear attitude could be seen everywhere.

Photo: ALEX CALLEJO @ac_photography_chicago

Rain? So what! While umbrellas were being opened on the rooftop, the mood remained unbroken. The guests celebrated the collection, the children enjoyed their big moment, and the unique Manhattan skyscraper skyline made the show an unforgettable experience.

“Participating in New York Fashion Week was an absolute dream for us—and being able to experience this dream together with so many enthusiastic people was simply overwhelming,” says Antje Risau, founder and designer of WeeDo funwear. “The fact that every single guest came despite the rain and celebrated our show with so much joy touched us deeply. Our children were the true stars. That is exactly what WeeDo is all about: imagination, courage, freedom of movement, and lots of zest for life. We didn’t just want to show snowsuits; we wanted to evoke emotions—and we succeeded.”

Photo: Luigi Galvao @___luigigalvao___

A big step for WeeDo in North America! The appearance at New York Fashion Week was far more than a fashion show. With the presentation of the AW27 collection, WeeDo funwear marked an important milestone in the strategic expansion of its brand and distribution in North America.

The brand combines eye-catching, imaginative designs with highly functional children’s clothing for snow, winter, and outdoor adventures. With designs that grow with the child, long-lasting quality, and the use of recycled materials, WeeDo develops products that accompany children over several seasons and offer parents real added value.

The enthusiasm in New York encouraged WeeDo to further expand in the US market, gain new retail partners, and inspire even more families with the special combination of function, sustainability, and unmistakable design.

More than fashion: an experience that stays! New York Fashion Week has shown what WeeDo is all about: children's fashion should be loud, colorful, functional, and full of personality. It should let children shine, bring a smile to adults' faces, and bring sunshine even in the rain.

WeeDo didn't just show its new collection in New York – WeeDo conquered the city with plenty of color, imagination, and happy faces.

Photo: ALEX CALLEJO @ac_photography_chicago